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The Perky Side of Food Advertising: 20 Creative and Eye-Catching Restaurant Ads
Having the basic meal every day is very important for people to stay healthy and fit. Being able to get the right type of food could help you gain energy that would keep you going for the rest of the...
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Google Plus Best Practices for Brands
In part 1 “Google+ for Brands: 4 Reasons your Brand Should Be on it”, we learned that over 500 million people are connecting in Google+ and that the network draws the second largest active...
View ArticleShould You Have a Facebook Page if You Sell a Super-Niche Product?
Only 2 million people in this country own horses, so just by selling a horse-specific product you’ve screened out more than 99% of the population. Does it make sense then to go on a mass market medium...
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Keyword Research: How to find your real estate customers online [INFOGRAPHIC]
We always talk about making it easier for our customers to find us online, and how keyword research is critical to making that happen. If you do any online marketing, SEO, advertising or content...
View ArticleHow To Get More Attention From Your Logo
We live in the golden age of the logo. With social media a ubiquitous presence in our culture, our daily lives are bombarded by logos. Even though logos seem to be everywhere, how do you know you’re...
View ArticleWhat does it take to become a social media manager?
The social media boom has created an increasing demand for social media managers, or else, for people that are devoted to the management of your social networks. However, you might be wondering, how...
View Article5 Types of Social Media Content Your Audience Really Wants
Why do we follow brands? What’s the point? They’re not our friends. We’re not going to make plans with them on a Friday night or invite them to our birthday parties (though some we would if we could)....
View ArticleWe Care
Respecting the environment and choosing “green” alternatives is quickly becoming part of the fabric of everyday life. Everything we do, from using environmentally responsible papers, inks and coatings,...
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The Art of Getting Retweets
According to Techi, creating tweets that people want to retweet is more of an art than a science. If you’re not Justin Bieber or the leader of the free world, retweet notifications in your Twitter...
View ArticleHow to Create Conference Ready Blogger Businesss Cards
Like it or not, if you’re going to a conference any time soon, you need business cards to network effectively. Smart phones are great, but they just can’t compete with the advantages of a...
View Article4 Things A Snail Can Teach You About Online Marketing: Yes, That’s Right. We...
If you’ve watched much TV lately, or gone to the movies, you’ve probably seen trailers for the new DreamWorks movie that’s coming out about a speedy snail. Somehow or other the little guy ends up turbo...
View ArticleFortune 500 companies and social media: bullish? Kinda.
“2013 Fortune 500 are bullish on social media,” reads the admittedly clever-ish headline. But are America’s top corporations finally getting onboard with content marketing and social media?...
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The Use of Social Media in Schools [INFOGRAPHIC]
There is something about Facebook, and all of social media, that makes it work especially well within a school community. What began in the post-secondary realm has spread like wildfire throughout the...
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WordPress Visual Editor Hot Keys (CHEAT SHEET)
We all know how time consuming blogging is as a means of content dissemination. Once you integrate a content strategy into your business model, then the simple act of updating your blog is liable to...
View ArticleMake Better Business Decisions by Conducting Consumer Research on Social Media
Consumer research can help to inform critical business decisions to ensure those decisions result in a positive outcome. But, consumer research can be time intensive, costly, and can yield questionable...
View ArticleHow Hashtags Attract Wealthy Customers
Have you incorporated hashtags in your online marketing yet? If you’re still on the fence, here are three more reasons to get moving. Hashtags are a great way to target high net worth customers, and...
View ArticleSquare Creates ‘Square Market,’ an Ecommerce Service for Businesses
Move over, Etsy and Shopify. Popular mobile-transactions startup Square is branching out beyond processing in-person payments. Starting today, it wants to help businesses sell their wares online, too....
View ArticleThe Basics of Domain Names for Your Business
To stay competitive businesses have to have an online presence. But if you aren’t web savvy, navigating all the ins and outs of creating a website can be confusing. How do you choose a domain name?...
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Social Media Use By Older Americans Has Nearly Tripled Since 2009 [Study]
The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. This is up 5 percent from last year and 64 percent since 2005 when Pew first...
View ArticleHow to Set an Effective Marketing Budget for Social Media Promotion
Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should always prioritise...
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